ACCURATE.CO The Ministry of Trade (Kemendag) through the Directorate General of National Export Development is presenting Road to Jakarta Muslim Fashion Week (JMFW) 2025 by presenting seven modest fashion brands at the 2024 Muslim Fashion Festival (MUFFEST) Media Viewing.
MUFFEST Media Viewing 2024 takes place at ICE Palace Lotte Avenue, Jakarta, this is a fashion event that promotes a collection of Muslim fashion trends and designs.
Road to JMFW 2025 was present at the fashion show at MUFFET Media Viewing on March 3 2024 featuring seven brands, namely AM by Anggiasari, Brilianto, Buttonscarves x KAMI., Pricilla Margie, Zaskia Mecca, and Zeta Prive.
“The Ministry of Trade continues to strive to introduce Indonesian modest fashion products through various promotions, both domestically and abroad. “One of them is through fashion shows at MUFFEST Media Viewing,” said Director General of National Export Development Didi Sumedi.
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At this appearance, continued Didi, the brands not only demonstrated their fashion collections, but also had the opportunity to present the design concept/collection being displayed. “In this way, it is hoped that this brand will not only be covered by the media, but can also expand its network with potential buyers or investors,” explained Didi.
According to Didi, as a country with the largest Muslim population in the world, Indonesia has an important role not only as a consumer of modest fashion, but also has great prospects in dominating the distribution of modest fashion products globally.
“Indonesia can take advantage of various opportunities, such as the increase in the world’s Muslim population which has an impact on the demand and trend of modest fashion, the potential for local wealth, high environmental and social concerns from Indonesian fashion entrepreneurs,” explained Didi.
MUFFEST Media Viewing this time looks different. Carrying the theme “Indonesia As A Hub for Global Modest Fashion”, MUFFEST Media Viewing featured 4 slow show slots with a total of 25 brands and up to 300 collections.
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The target audience includes media, designers, influencers, trend analysts, the fashion industry and potential investors.
Based on data from the State of the Global Islamic Economy (SGIE) in 2023, total Muslim consumer spending on fashion (clothing and footwear) was recorded at USD 318 million in 2022 or an increase of 8.4 percent compared to the previous year. This expenditure is predicted to increase by 6.1 percent to USD428 million in 2027.
Didi added that Indonesia is expected to be able to realize its vision to become the world’s Muslim fashion mecca in 2024, supported by local wealth and the high expertise of fashion industry players.
“For this reason, I invite all parties to make good use of this opportunity, especially in strengthening the modest fashion ecosystem and developing business networks,” added Didi.
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On a separate occasion, the Director of Export Development of Creative Services and Products, Merry Maryati, said that the collaboration between the Ministry of Trade on the MUFFEST Media Viewing activity is one of the Road to JMFW 2025 activities which will continue until JMFW 2025 is held.