Korean and Thai stars dominate Milan Men’s Fashion Week
In the world of luxury, forging relationships with cultural juggernauts is nothing new. But with marketing metrics like earned media value (EMV) becoming increasingly important, those relationships are also becoming more influential.
Fashion weeks, for example, have expanded into a pop culture playground for brands to capitalize on the relevance of a celebrity, KOL, or influencer. Besides awards season, the calendar is an opportunity for A-listers and high-flyers to solidify their spot on the fashion map.
Milan Men’s Fashion Week (MMFW) was no exception. Punctuating the front rows at Prada, Gucci and other shows was a flurry of industry hotshots.