TIMESINDONESIA, SURABAYA – Street style fashion Currently it is a trend among young people. One of brands A local native of East Java, Benhill, also enlivened this market by transforming into launching various collections street style.
Street style itself is fashion with more style casual or relax. Fashion This is starting to gain a lot of interest along with the development of hip hop music culture and social media.
Items used in fashion street style usually a t-shirt oversized, T shirts and some items which are more casual other.
“So Benhill launched 32 items by theme Urban Collectionwe carry the concept Fashion Street Style which is now again happening,” said the owner of Benhill, Shelly Thejakusuma, at the launch of Benhill’s latest collection, Saturday (30/1/2022) evening.
Like a trend street style fashion In general, the collection launched by Benhill includes t-shirts oversized, hoodies, jackets, jogger pens and several other collections. According to Shelly, these collections are not only for casual activities but also for formal events.
“So we want today’s young people to use Benhill as their own Lifestyle“, so it’s not just for the office but also for relaxing, going to the mall and other activities,” he said.
Shelly said, as brands locally, Benhill also wants to follow the trend of young people. This is to improve brand awareness Benhill among young people. “We want to improve brand awareness Benhil among young people, we want to penetrate more markets,” said Shelly.
During the launch, Benhill also invited Baim Wong as Brand Ambassador. Baim has been Benhill’s Brand Ambassador for almost 1 year.
Apart from explaining trends street style fashion, Shelly also explained about her business expansion. Shelly said, sales offline And on lineThe numbers have now started to increase, compared to last year when the Delta variant attacked Indonesia. Now online and offline sales are almost equal. “Now for sales on line 40 percent and offline 60 percent. “Almost normal again,” concluded the owner brands a local native to East Java.
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