Breakbounce, the renowned unisex casual wear brand, is making waves in India’s retail fashion landscape with its latest ‘Fearless’ collection. The collection embodies the online and authentic spirit of street culture, staying true to Breakbounce’s ethos of movement and dynamism. Notably, the collection introduces two striking ranges named ‘Taika’ and ‘Voice’.
The ‘Taika’ range features Breakbounce’s iconic tiger mascot, symbolizing born leaders and a fearless tribe driven by creativity. Each piece in this range carries the marquee element of the tiger mascot, making it a powerful fashion statement.
On the other hand, the ‘Voice’ range indicates the brand’s unique voice that resonates with its wearers. A fusion of comfort and style, this collection offers a cool and chic selection that complements individual personalities and encourages self-expression. To create a strong brand positioning and engage its growing customer base, Breakbounce has teamed up with GOAT Brand Labs for strategic collaborations and community-building efforts. The brand’s energetic and dynamic campaign showcases partnerships with renowned choreographers and YouTubers Tejas Dhoke and Ishpreet Dang from Dancefit Live. This collaboration aims to demonstrate Breakbounce’s product versatility and functionality while forging a strong connection with the youth.
Breakbounce’s content series featuring the doctor-turned-DJ, The Spindoctor (Dr. Sanjay Meriya), celebrates India’s brightest talents in hip-hop, dance, beatboxing, and freestyling. The brand’s commitment to celebrating diversity, creativity, and expression is evident in this engaging series. The brand video also features India’s champion breakdancer, Bboy Wildchild (Eshwar Tiwari), showcasing the fearless spirit of street culture through his impressive moves and online stunts.
GOAT Brand Labs recognizes the power of community and pop culture influence, aligning Breakbounce with influential individuals who embody the brand’s ethos. This strategic collaboration aims to resonate with a wider audience and further strengthen Breakbounce’s brand positioning.
Rishi Vasudev, CEO and Co-Founder of GOAT Brand Labs, emphasizes Breakbounce’s mission to deliver high-quality products aligned with the latest urban and casual wear trends, aiming to become the preferred brand in the category.
Sanjeev Mukhija, Founder of Breakbounce, envisions the brand as more than just streetwear. It is a movement, a platform for self-expression and individuality, driven by the ability to connect with customers at a deeper level and be a catalyst for positive change.
Breakbounce is committed to expanding its community outreach, forging connections, and continuously pushing the boundaries of unisex casual wear fashion. With an unwavering commitment to authenticity and innovation, Breakbounce is set to leave an indelible mark on the fashion landscape in India.
GOAT Brand Labs continues to invest in brand marketing efforts for other high-potential brands like true Browns, The Label Life, Voylla, and of course, Breakbounce, solidifying its position as a leading player in the retail industry.